Nobody needs to teach Google how to do business. It would be asinine to even think they would offer their services in a vast country such as India for free. What most of us did not read is what Pichai has written clearly in the Google blog. He writes, “Best of all, the service will be free to start, with the long-term goal of making it self-sustainable to allow for expansion to more stations and other places…” In other words, Google got the monopoly of the service without having to bid for it. In effect, the free broadband service was the green flag Google waved to make its entry to our railway stations. They know how to make the service self-sustainable, after the honeymoon period.
Read my column on DailyO by India Today.